Step ONE Course Outline
Step ONE: Strategy!
"24 Hours to Zero Down Marketing"
Promote Your Business to Strategic Success in 24 Hours with this Complete Marketing Strategy Guide!
Course Contents:
The "eMedia for Your Business" Training Series Welcome:
“How I survived to succeed”
Introduction: Strategy
Chapter One: Make, Bake, Shake, Rake & Fresh (MBSR)
Chapter Two: MAKE
Includes 24ZDM Workbook Hours 1-6
Chapter Three: BAKE
Includes 24ZDM Workbook Hours 7-18
Chapter Four: SHAKE
Includes 24ZDM Workbook Hours 19-22
Chapter Five: RAKE
Includes 24ZDM Workbook Hour 23
Chapter Six: FRESH
Includes 24ZDM Workbook Hour 24
Chapter Seven: All 3 Success Steps, check!
24 Hours to Zero Down Marketing Workbook -- 24 Hours of Assignments
Course Contents:
1. INTRODUCTION
24ZDM HOURLY Assignments
2. ONE “Get Ready to Sell! Get your storefront organized.”
3. TWO “Know Your Consumer” Ask a Friend
4. THREE “Know Your Consumer” Ask a Stranger
5. FOUR “Know Your Customers”
6. FIVE “Define Your Customers”
7. SIX “What Do We Know?”
8. SEVEN “Start with 100 Words!”
9. EIGHT “Say it in 50 Words!”
10. NINE & TEN “Test Your Messages”
11. ELEVEN “Elevator Speech”
12. TWELVE “Keywords”
13. THIRTEEN - SEVENTEEN “Website, brochure, business card”
14. EIGHTEEN “Consumers and Third-party Validation”
15. NINETEEN “Email Blast”
16. TWENTY “News Release”
17. TWENTY-ONE “Hitting the Streets”
18. TWENTY-TWO “Blog”
19. TWENTY-THREE “Thank you notes”
20. TWENTY-FOUR “Commit to 24 Hours a Month”